Case Study Salesforce Marketing Cloud + Google Analytics Integration October 16, 2025 by Gary Cooke | Leave a Comment Client: World Travel Holdings Industry: Travel & Hospitality Overview World Travel Holdings partnered with internal UX and Marketing teams to enhance the way customer data was collected, tracked, and analyzed across their suite of luxury travel brands.By integrating Salesforce Marketing Cloud (SFMC) with Google Analytics (GA), I helped establish a seamless data ecosystem that connected […] Read more »
Case Study A/B Email Testing in Salesforce Marketing Cloud October 16, 2025 by Gary Cooke | Leave a Comment Client: World Travel Holdings Industry: Travel & Hospitality Overview At World Travel Holdings, I led the design and implementation of new Salesforce Marketing Cloud (SFMC) capabilities to optimize email marketing performance across multiple brands. By introducing structured A/B testing, data-driven reporting, and UX-informed content strategies, the team gained the ability to continuously test, learn, and […] Read more »
