Digital Marketing Debunking Common Digital Transformation Myths August 18, 2016 by Gary Cooke | Leave a Comment I had the opportunity to be quoted in an insightful article titled “5 Common Digital Transformation Myths.” For those who follow my work on digital innovation and user experience, I highly recommend checking it out. The article dives into misconceptions that businesses often have about digital transformation—many of which I’ve encountered firsthand in my career. […] Read more »
Digital Marketing Facebook’s Promotional Post Crackdown: How Businesses Can Roll with the Changes January 5, 2015 by Gary Cooke | Leave a Comment In an article discussing Facebook’s 2015 shift towards limiting promotional content in News Feeds, I was quoted on how this change will impact marketers. For those exploring the evolving landscape of social media marketing, I highly recommend checking out the full article. The discussion centers on how Facebook’s new rules force brands to focus on […] Read more »
Digital Marketing Are SMBs near the end of organic reach on Facebook? December 21, 2014 by Gary Cooke | Leave a Comment As Facebook rolled out its 2015 algorithm change, I was quoted in an article discussing how the shift away from “overly promotional” posts will impact brands. For those following social media trends, this is a key topic to explore. In the article, industry professionals, including myself, discuss how businesses relying heavily on organic reach will […] Read more »
